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Why Us

At AAG, we offer strategic clarity and trusted access: not execution, not incentives, and not agenda-driven advice.
We are not an investment bank, accountancy firm, or management consultant. We are impartial advisors, paid for our judgement and goodwill, not the outcome of a transaction. That means our only priority is that you make the right moves, with the right people, for the right reasons.

Why clients choose us:

1. Unmatched Access, Carefully Stewarded


We facilitate warm, strategic introductions to decision makers, business families, capital allocators, and trusted advisors. These are not database names. They are relationships built and diligenced over decades, opened only when alignment is clear and based on intended outcomes.


2. Strategic Clarity Rooted in Context

 

We help you understand the real India. Not only statistics, markets and regulations, but relationship dynamics, reputational considerations, and cultural fit. Our insights help you avoid costly missteps and position yourself with credibility.

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3. Impartial, Agenda-Free Advice

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Unlike banks or accounting firms, we have no incentive to push deals forward. We are paid for our strategic perspective and network, and not the success or speed of a transaction. That makes us an honest sounding board with no competing interests.

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4. Discreet, Selective, High-Trust

 

We work quietly, with a few clients at a time. Our introductions are made with intention, not volume. Every engagement is bespoke, confidential, and rooted in mutual respect.

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5. On-Ground Representation 
 

As your in-market ally, we represent your interests, source local advisors, and help you navigate sensitive dynamics. This creates more competitive terms and fruitful results from advisors you work with. We replace your need for a full India team, especially during research and development.

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6. Follow-on Support 

 

In most cases, we are able to execute on the ground on a variety of projects and partner with exactly the right specialists to do so, with your specific criteria in mind; our values and discretion, and clear, intentional mandates. 

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